Objective Over the next 5 weeks your group will create an advertising campaign from the ground up, on the issue or cause of your choice.
Components
Your campaign will consist of the following components:
¨ Campaign Title (5) ¨ Slogan (5) ¨ Press Release (10) ¨ Print Ad (20) 1 per group member ¨ Television Commercial Storyboard (10) ¨ Television Commercial (30) ¨ Campaign Pitch Presentation (20)
Rubrics will be provided for your print ads, television commercials, and presentations.
Intellectual
Boy Scout
Choir Boy
Vegetarian
Feminist
Over Achiever
Ladies Man
Party Animal
Process Paper
Drafts
Objective
Over the next 5 weeks your group will create an advertising campaign from the ground up, on the issue or cause of your choice.
Components
Your campaign will consist of the following components:¨ Campaign Title (5)
¨ Slogan (5)
¨ Press Release (10)
¨ Print Ad (20) 1 per group member
¨ Television Commercial Storyboard (10)
¨ Television Commercial (30)
¨ Campaign Pitch Presentation (20)
Rubrics will be provided for your print ads, television commercials, and presentations.
Due Dates
Campaign Title:
Slogan:
Press Release:
Storyboards:
Print Ads:
Television Commercials and Presentations:
You will lose 20% of the points allotted for each task if you miss the due date.
Roles
Casting Director--Julie
Week 1 Goal--Casting each stereotype
Photographers---Alyssa, Melissa, Caleb
Schedule photo shoots and star shooting
Logo Design-Alyss R.
logo done and scanned
Copy-Casey, Tanner, Kevin, Katrina
Video Editors-Blake-Kevin-Brian
Nerd - Kyle
Jock - Josh
Emo - Brianna/Joey
Redneck - Alfred
Hippie - Dominique
Guido -
Dancer - Nick
Thug - Gregg
Popular Cheerleader Girl - Bethany
Plain Jane - Holly
Free Periods:
Melissa - 5th and 7th
Caleb - 6th
Alyssa - 6th
Victoria - 5th and 6th
Devin - All day.